Idyllic Software Blog

We are living in an era of web applications. Every day you come across new and innovative web applications. This brings to light a cut throat competition between them. Every application strives to attract as many users as possible. In this aspect it is very important to analyze - “Why will the users use your website and will continue to use it?”

The term SEO or Search Engine Optimization is itself a heavy term for small businesses to understand and invest time and money. However it is as essential as water to win the regular battle in business. Having worked with a number of small businesses we have come up with a short and sneaky list of ideas that can help you to scale your small business up the SEO ladder with minimum money and time.

Once out of college, everyone wants to get hired in a big company. Well…almost everyone! A handful rich and fortunate guys decide to have their own venture or join their family business. And the rest, who don’t get a job in any MNC decide to step in a small company, be it a startup. This is a myth that most of the people have, especially the parents.  

As a business visionary, you know the problem you want to solve and you have a clear idea of how to solve it. But there’s one thing that nobody knows: Will people pay you to solve that problem? A well-built MVP (Minimum Viable Product), perhaps with a pivot or two, will lead you to the answer.

Entrepreneurs do deserve a day dedicated to them. Entrepreneurs not only build for themselves, but they are the true pioneers of bringing in change. At times, you wonder, how these people with no power or support, come into the lime light and make our lives easier. What’s in it for them? Money, Fame or Power? Though these three attributes might seem to be the key driving force, the real answer is that it is none of them. Below is the true essence of entrepreneurship:

It turns out the old adage "if you build it, they will come," shouldn't always apply to starting a business, or at least that's what entrepreneur Alistair Croll would argue.

Having a Mobile presence for your business has become a necessity. The methods you choose to bring your business mobile is entirely up to you. Recent surveys have shown that, by the end of 2013, customers will prefer to shop on a mobile device over desktop. Consumers looking for products via mobile has increased four times since 2010. This is a clear indication that the lack of a mobile presence can hinder your connection to your existing & new customers.

Bootstrap is another buzzword just like HTML5, CSS3 & Node.js & DHTML (if any of you even remember DHTML) & it undoubtedly has managed to grab the developer community’s attention like no other front end framework by far for various reasons. Now, I will admit that it gets you going in no time, minimizing the developer's pain (although in a quick & dirty way), but I will not be discussing how great it is. Rather, I wish to constructively criticize it’s usage by the community & why it’s not always wise to use it.